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Follow-up, reviews & referrals

Follow up without sounding like you’re chasing them.

The lead went quiet. The showing was last week. The closing was a month ago. You know you should reach out — you just don’t want it to sound like a sales pitch.

Follow up without the pressureSee how it answers

The moment it lands

Sound familiar?

  • Your last message has been sitting unanswered for days.

  • You want the review while the keys are still new, but asking feels awkward.

  • An old lead is worth another try, if only you knew what to say.

How Realty Reply answers it

From their message to your reply.

One screenshot of the conversation. Here is what happens next.

  1. 1The client message

    The message lands.

    Lead

    1. You: It was great showing you the house on Linden Avenue last week!

    2. Lead: Thanks. We’re still thinking about it.

  2. 2What Realty Reply understands

    It reads the situation.

    Realty Reply reads this as: Follow-Up

    Potential client is interested but not ready.

  3. 3Recommended agent action

    It picks the next step.

    1. Follow Up

    Ranked for this message. The draft is written for the first.

  4. 4The Realty Reply draft

    You review it, and you send it.

    Realty Reply drafts

    Of course — take your time. I’ll check in again soon, and if any questions come up in the meantime, I’m happy to help.

    Also drafted, shorter:

    Of course, take your time! I’m here if any questions come up in the meantime.

    Review it, edit it, send it. Realty Reply never sends anything itself.

Why it works

Why this reply works.

Realty Reply follows up the way a good agent does: briefly, warmly, with an easy way to reply. It never invents what you sent before, and it never guilt-trips.

  • Respects their timeline — no pressure, no guilt.
  • Keeps the door open with an easy way to reply.
  • Sets up the next check-in without a hard sell.

It never sends anything. Realty Reply writes the draft and puts it in your message box. Every send is a tap you make.

Tone control

Same situation.
Different tone.

You pick how your business talks once, in setup. Every reply comes out that way — and you can change it on any single message.

Your client says

Thanks. We’re still thinking about it.

The same reply in each of Realty Reply’s six tones. The facts stay the same; only the voice changes.

Of course — take your time. I’ll check in again soon, and if any questions come up in the meantime, I’m happy to help.

Warm and approachable. Contractions are fine. Never saccharine.

More situations

More follow-ups, reviews and referrals

From a lead that went quiet to a past client’s review. Open any situation to see the reply Realty Reply drafts.

  • Lead stopped responding

    Your last message is still waiting for a reply.Recommended action: Follow Up

    1. You: Here are three homes that match what you described. Let me know which ones you’d like to see!

    Realty Reply reads this as: Follow-Up

    Your last message hasn’t had a reply.

    1. Follow Up
    2. Re-Engage Lead

    Realty Reply drafts

    Hi! Just checking in: are you still looking? If your plans have changed, no problem at all. I’m happy to send new listings whenever you’re ready.

    Review it, edit it, send it. Realty Reply never sends anything itself.

  • Buyer hasn’t chosen a lender

    Financing is the next step, and it has stalled.Recommended action: Ask About Pre-Approval

    1. You: Were you able to connect with a lender yet?

    2. Client: Not yet, we’ve been busy.

    Realty Reply reads this as: Follow-Up

    The buyer hasn’t started on financing yet.

    1. Ask About Pre-Approval
    2. Follow Up

    Realty Reply drafts

    Totally understand! Whenever you’re ready, a pre-approval will help you move quickly when the right home comes up. Want me to check back in next week?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Nudges without advising on lenders, rates or loan types.

  • Seller hasn’t decided whether to list

    You sent the market analysis. Then nothing.Recommended action: Follow Up

    1. You: Here’s the market analysis for your home. Happy to walk you through it anytime.

    Realty Reply reads this as: Follow-Up

    Your market analysis hasn’t had a reply.

    1. Follow Up
    2. Book Consultation

    Realty Reply drafts

    Hi! I wanted to check in and see if you had any questions about the market analysis. No rush at all. I’m happy to talk whenever the timing feels right.

    Review it, edit it, send it. Realty Reply never sends anything itself.

  • Client disappeared after a showing

    They saw the house on Saturday, then went quiet.Recommended action: Follow Up

    1. You: So great seeing the house with you Saturday! What did you think?

    Realty Reply reads this as: Follow-Up

    Your question after Saturday’s showing hasn’t had a reply.

    1. Follow Up
    2. Ask What They Want

    Realty Reply drafts

    Hi! Just following up on Saturday’s showing. Whether it was a yes, a no or a maybe, your thoughts will help me find the right next homes for you.

    Review it, edit it, send it. Realty Reply never sends anything itself.

  • Old lead re-engagement

    They said they’d hold off. That was months ago.Recommended action: Re-Engage Lead

    1. Client: We’re going to hold off for now.

    Realty Reply reads this as: Follow-Up

    An older lead who paused their search.

    1. Re-Engage Lead
    2. Follow Up

    Realty Reply drafts

    Hi! It’s been a little while, so I wanted to check in. Are you still thinking about a move? If so, I’d be happy to send a few listings that fit what you’re looking for.

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Gives them a reason to reply, without guilt or pressure.

  • Post-closing thank-you

    Your buyers just got the keys.Recommended action: Thank Client

    1. Client: We just got the keys!! Thank you so much for everything.

    Realty Reply reads this as: Past Client

    Buyers thanking you after closing.

    1. Thank Client
    2. Ask for Review

    Realty Reply drafts

    Congratulations! It was a pleasure working with you, and I’m so happy for you. Enjoy your first night in your new home!

    Review it, edit it, send it. Realty Reply never sends anything itself.

  • Ask for a review

    A happy client, right after closing.Recommended action: Ask for Review

    1. Client: Thanks again for all your help with the sale!

    Realty Reply reads this as: Past Client

    A happy client after closing: a good moment to ask for a review.

    1. Ask for Review
    2. Thank Client

    Realty Reply drafts

    It was a pleasure working with you! If you have a moment, a quick review would mean a lot. It helps other buyers and sellers find me.

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Asks without inventing a link. If you’ve set up your review link, Realty Reply includes it.

  • Ask for a referral

    A past client who loves their new place.Recommended action: Ask for Referral

    1. Client: Loving the new place so far!

    Realty Reply reads this as: Past Client

    A happy past client: a natural moment to ask about referrals.

    1. Ask for Referral
    2. Thank Client

    Realty Reply drafts

    That’s so great to hear! If you know anyone thinking about buying or selling, I’d be grateful for an introduction. I’ll take great care of them.

    Review it, edit it, send it. Realty Reply never sends anything itself.

  • Past-client follow-up

    A past client wonders what their home is worth now.Recommended action: Offer Home Valuation

    1. Client: Just curious what our house might be worth now.

    Realty Reply reads this as: Seller Inquiry

    A past client curious about their home’s current value.

    1. Offer Home Valuation

    Realty Reply drafts

    Great question! I’d be happy to put together an updated market analysis for you. Want me to send it over this week?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.

  • Referral to another agent

    A lead moving outside your market.Recommended action: Refer to Another Agent

    1. Client: We’re relocating to Denver. Can you help us find a place there?

    Realty Reply reads this as: Outside Market

    Moving outside the areas you cover.

    1. Refer to Another Agent

    Realty Reply drafts

    Congratulations on the move! That’s outside the area I serve, but I’d be glad to help you find a great agent there. Would it be okay if I made an introduction?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Says it’s outside your market only because your service areas show that.
    • Offers a connection instead of a dead end.

Keep going

Related scenarios

The conversation rarely stops at one message. These are the ones that usually come next.

  • New leads

    New Leads & Inquiries

    The lead just came in. How do I answer before someone else does?

    Example message: Hi, I saw the house on Oak Street on Zillow. Is it still available?

    Respond while the lead is still warm, understand what they’re looking for, and move the conversation toward the next step.

    See lead reply scenarios

  • Seller conversations

    Seller & Listing Conversations

    How do I answer this without turning it into an awkward sales pitch?

    Example message: Another agent said they’d charge less. What’s your commission?

    Handle pricing, valuation, listing and objection conversations professionally without inventing numbers.

    See seller scenarios

Browse all scenarios

Stay top of mind without the chase.

Realty Reply drafts check-ins, thank-yous and review and referral requests that sound like you — warm, brief and easy to answer.

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See how Realty Reply works

Realty Reply drafts. You send. · 3-day free trial on the yearly plan