Seller & listing conversations
Sellers ask big questions in tiny text messages. What’s it worth? What’s your fee? Why hasn’t it sold? Each deserves a thoughtful answer, and none of them should get a number you can’t stand behind.
The moment it lands
A seller texts “what’s your commission?” before you’ve even sat down together.
They heard a higher number from another agent and want to know why yours is different.
The listing has been live for weeks, and the “why hasn’t it sold?” message just arrived.
How Realty Reply answers it
One screenshot of the conversation. Here is what happens next.
1The client message
Seller
You: Great meeting you both yesterday!
Seller: Thanks again for coming by.
Seller: Another agent said they’d charge less. What’s your fee?
2What Realty Reply understands
Realty Reply reads this as: Fee Question
Seller is comparing agents based on fee.
3Recommended agent action
Ranked for this message. The draft is written for the first.
4The Realty Reply draft
Realty Reply drafts
Happy to walk you through how I work and what’s included so you can compare everything properly. Do you have a few minutes to talk today?
Also drafted, shorter:
Happy to walk you through how I work and what’s included. Could we talk today?
Review it, edit it, send it. Realty Reply never sends anything itself.
Why it works
Realty Reply never puts a commission, fee or percentage in a reply — even when the client names one. Pricing and value questions move the same way: toward a market analysis or a conversation, never a guess.
It never states your commission. A fee question gets an offer to walk them through how you work. The number is always yours to discuss.
It never sends anything. Realty Reply writes the draft and puts it in your message box. Every send is a tap you make.
Tone control
You pick how your business talks once, in setup. Every reply comes out that way — and you can change it on any single message.
Your client says
Another agent said they’d charge less. What’s your fee?
The same reply in each of Realty Reply’s six tones. The facts stay the same; only the voice changes.
Happy to walk you through how I work and what’s included so you can compare everything properly. Do you have a few minutes to talk today?
Warm and approachable. Contractions are fine. Never saccharine.
More situations
Open any message to see how Realty Reply moves pricing and value questions toward a market analysis or a conversation.
Client: What do you think my house is worth?
Realty Reply reads this as: Seller Inquiry
A homeowner asking for a value before any walkthrough or market analysis.
Realty Reply drafts
I’d love to help you figure that out. I’ll put together a market analysis based on recent comparable sales. Could I stop by this week to see the home?
Review it, edit it, send it. Realty Reply never sends anything itself.
It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.
Client: Should we list higher than you suggested?
Realty Reply reads this as: Objection
The seller wants to test a higher list price.
Realty Reply drafts
It’s worth talking through. Let’s look at the recent comparable sales together so we can weigh a higher price against how buyers are likely to respond. Do you have time for a quick call?
Review it, edit it, send it. Realty Reply never sends anything itself.
It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.
Client: It’s been weeks. Why hasn’t the house sold?
Realty Reply reads this as: Complaint
The seller is frustrated that the listing hasn’t sold.
Realty Reply drafts
I understand the frustration, and it’s a fair question. Let me pull together the showing feedback and activity so far, and let’s sit down to talk through what we can adjust. When works for you?
Review it, edit it, send it. Realty Reply never sends anything itself.
Client: Can we reduce the price?
Realty Reply reads this as: Seller Inquiry
The seller is asking about a price reduction.
Realty Reply drafts
We can definitely talk about it. Before we choose a new price, I’ll pull the latest comparable sales and activity so we can decide together. Do you have time for a quick call tomorrow?
Review it, edit it, send it. Realty Reply never sends anything itself.
It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.
Client: Do I really need professional photos?
Realty Reply reads this as: Seller Inquiry
The seller is asking whether professional photography is worth it.
Realty Reply drafts
Photos are usually the first thing buyers see online, so they’re worth getting right. I’d be happy to walk you through how I handle photos and marketing. When’s a good time to talk?
Review it, edit it, send it. Realty Reply never sends anything itself.
Client: Another agent gave me a higher valuation.
Realty Reply reads this as: Objection
The seller is weighing a higher number from another agent.
Realty Reply drafts
Thanks for telling me. The best way to compare is to look at the recent comparable sales behind each number. I’d be glad to walk you through mine so you can decide with confidence.
Review it, edit it, send it. Realty Reply never sends anything itself.
It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.
Client: We’re thinking about selling in the spring.
Realty Reply reads this as: Seller Inquiry
A future seller planning ahead, with no listing date set.
Realty Reply drafts
That’s great to hear, and spring gives us time to plan. Would you like me to put together a market analysis now, so you have a sense of timing and what to prepare?
Review it, edit it, send it. Realty Reply never sends anything itself.
It never puts a number on a home. “What’s it worth?” gets a market analysis or a walkthrough, never a guess.
Client: How quickly could you get the house listed?
Realty Reply reads this as: Seller Inquiry
The seller is asking about timing. Nothing in the conversation sets a date.
Realty Reply drafts
It depends on a few things, like photos, any prep you want to do and the paperwork. Let’s set up a time to walk through the home, and I’ll map out a realistic timeline with you.
Review it, edit it, send it. Realty Reply never sends anything itself.
Keep going
The conversation rarely stops at one message. These are the ones that usually come next.
Follow-up & referrals
I need to follow up without sounding like I’m chasing them.
Example message: Sorry, we’re still thinking about it.
Stay present without being pushy — from cold leads to post-closing reviews and referrals.
See follow-up scenariosOffers & transactions
The deal is moving. Everyone wants an update.
Example message: Did the seller respond to our offer yet?
Keep buyers and sellers informed throughout offers, inspections, documents and closing without guessing at information you don’t have.
See transaction scenariosRealty Reply turns fee, pricing and valuation questions into a conversation — a market analysis, a call, a walkthrough — and never puts a fee or a value in writing.
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