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New leads & inquiries

Respond to new real estate leads while they’re still warm.

A Zillow inquiry lands while you’re walking into a showing. You know waiting three hours isn’t ideal, but writing a thoughtful response isn’t what you should be doing in the driveway.

Reply faster between showingsSee how it answers

The moment it lands

Sound familiar?

  • The inquiry pings mid-showing, and there’s no good moment to answer it.

  • Three new leads came in overnight, and each one deserves a real reply.

  • You want to learn what they need without sounding like an intake form.

How Realty Reply answers it

From their message to your reply.

One screenshot of the conversation. Here is what happens next.

  1. 1The client message

    The message lands.

    New lead

    1. New lead: Hi, I saw 18 Oak Street on Zillow. Is it still available?

  2. 2What Realty Reply understands

    It reads the situation.

    Realty Reply reads this as: Buyer Inquiry

    New property inquiry from a potential buyer.

  3. 3Recommended agent action

    It picks the next step.

    1. Lead Response
    2. Ask What They Want
    3. Schedule Showing

    Ranked for this message. The draft is written for the first.

  4. 4The Realty Reply draft

    You review it, and you send it.

    Realty Reply drafts

    Hi! Thanks for reaching out about 18 Oak Street. I’d be happy to help. Are you looking to schedule a showing, or do you have a few questions about the property first?

    Also drafted, shorter:

    Hi! Thanks for reaching out about 18 Oak Street. Would you like to set up a showing?

    Review it, edit it, send it. Realty Reply never sends anything itself.

Why it works

Why this reply works.

Realty Reply isn’t just generating generic text. It recognizes that this is a new lead and moves the conversation toward qualification or a showing.

  • Answers while the lead is still warm, with one clear next step.
  • Offers two easy paths — a showing or questions — so replying takes no effort.
  • Doesn’t claim the home is available. If you know it is, add that before you send.

It never sends anything. Realty Reply writes the draft and puts it in your message box. Every send is a tap you make.

Tone control

Same situation.
Different tone.

You pick how your business talks once, in setup. Every reply comes out that way — and you can change it on any single message.

Your client says

Hi, I saw 18 Oak Street on Zillow. Is it still available?

The same reply in each of Realty Reply’s six tones. The facts stay the same; only the voice changes.

Hi! Thanks for reaching out about 18 Oak Street. I’d be happy to help. Are you looking to schedule a showing, or do you have a few questions about the property first?

Warm and approachable. Contractions are fine. Never saccharine.

More situations

More messages from new leads

Open any message to see what Realty Reply understands and the reply it drafts.

  • “Are you the listing agent?”

    Recommended action: Lead Response

    1. Client: Hi, I’m interested in the house on Walnut Street. Are you the listing agent?

    Realty Reply reads this as: Buyer Inquiry

    Asking whether you represent the seller. The conversation doesn’t say whose listing it is.

    1. Lead Response
    2. Ask What They Want

    Realty Reply drafts

    Thanks for reaching out! I’d be glad to help you with this home, from answering questions to setting up a time to see it. Are you working with an agent yet?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Doesn’t claim to be the listing agent when the conversation doesn’t say. Add it yourself if you are.

  • “Can we see it tonight?”

    Recommended action: Schedule Showing

    1. Client: Hi! I just saw the listing on Maple Court. Can we see it tonight?

    Realty Reply reads this as: Showing Request

    A new lead wants to see the home tonight. No time is set, and the listing side hasn’t approved anything.

    1. Schedule Showing
    2. Confirm & Get Back

    Realty Reply drafts

    I’d love to get you in! Let me check with the listing agent about tonight and get back to you. What time works best for you?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Asks for a time instead of promising one the listing agent hasn’t approved.

  • “I’m looking for something under $600k.”

    Recommended action: Ask What They Want

    1. Client: Hi! I’m looking for something under $600k.

    Realty Reply reads this as: Buyer Inquiry

    A buyer shared a budget, but not the area or whether they have financing.

    1. Ask What They Want
    2. Ask About Pre-Approval

    Realty Reply drafts

    That helps, thank you! Which areas are you hoping to be in? And have you been pre-approved yet?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Asks for the two things that matter next, in one easy message.

  • “We’re just starting to look.”

    Recommended action: Book Consultation

    1. You: Hi! Thanks for your interest in the Elm Street listing. Are you working with an agent yet?

    2. Client: Not yet. We’re just starting to look.

    Realty Reply reads this as: Buyer Inquiry

    Early-stage buyers without an agent: a good moment to offer a consultation.

    1. Book Consultation
    2. Ask What They Want

    Realty Reply drafts

    That’s a great time to connect! Getting clear on what you want early makes the search much easier. What day this week works for a quick call?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Turns an early “just looking” into a conversation, without pressure.

  • “Do I need to be pre-approved?”

    Recommended action: Ask About Pre-Approval

    1. Client: Do I need to be pre-approved before we look at houses?

    Realty Reply reads this as: Buyer Inquiry

    A buyer asking about pre-approval before touring. Financing hasn’t come up yet.

    1. Ask About Pre-Approval
    2. Lead Response

    Realty Reply drafts

    It’s a smart first step. A pre-approval gives you a clear budget before you start touring, and it shows sellers you’re ready to buy. Have you talked with a lender yet?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Explains why it helps without advising on lenders, rates or loan types.

  • “My friend sent me your number.”

    Recommended action: Lead Response

    1. Client: Hi! My friend sent me your number.

    Realty Reply reads this as: Unclear

    A referral from a friend. It isn’t clear yet whether they’re buying or selling.

    1. Lead Response

    Realty Reply drafts

    Thanks for reaching out, and please thank your friend for thinking of me! Are you thinking about buying, selling, or both? I’d be glad to help.

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Asks the one question that tells you how to help, instead of guessing.

  • “Is this property still available?”

    Recommended action: Confirm & Get Back

    1. Client: Is this property still available?

    Realty Reply reads this as: Buyer Inquiry

    Asking whether the home is still on the market. The conversation doesn’t say.

    1. Confirm & Get Back
    2. Schedule Showing

    Realty Reply drafts

    Thanks for asking! Let me confirm the current status and get back to you. If it’s available, would you like to set up a time to see it?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    It doesn’t invent property facts. Taxes, HOA dues, other offers, a date: when the answer isn’t in the conversation, the reply says you’ll confirm it.

  • “I requested information yesterday.”

    Recommended action: Lead Response

    1. Client: I requested information yesterday and haven’t heard back.

    Realty Reply reads this as: Follow-Up

    A lead chasing a reply. Which home they asked about isn’t in the message.

    1. Lead Response

    Realty Reply drafts

    Thank you for following up, and I’m sorry for the wait! I’d be glad to help. Which home were you asking about, and what would you like to know?

    Review it, edit it, send it. Realty Reply never sends anything itself.

    • Owns the delay, then asks for the one missing detail — which home — instead of guessing.

Keep going

Related scenarios

The conversation rarely stops at one message. These are the ones that usually come next.

  • Buyer questions

    Buyer Questions

    They want your opinion — but you don’t want to guess.

    Example message: Do you think this house is overpriced?

    Answer naturally while keeping the conversation grounded in facts, comparable properties and the next step.

    See buyer scenarios

  • Showings

    Showings & Scheduling

    One simple appointment turns into six messages.

    Example message: Could we see the house Saturday morning?

    Schedule, confirm and reschedule showings without stopping everything else you’re doing.

    See scheduling scenarios

Browse all scenarios

Never stare at a new lead wondering what to write.

Screenshot the inquiry and get a reply that moves it toward a showing — ready for you to review, edit and send.

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See how Realty Reply works

Realty Reply drafts. You send. · 3-day free trial on the yearly plan